I could have also used trial and error to determine that the Canadabased
Youre probably going to want to keep that one on all topics unless youre managing some kind of political or causebased campaign. How to use the Google Ads library to find your competitors ads To demonstrate how you can use the Google Ads library to find your competitors and learn from their wins or mistakes lets use the luxury athleisure company Lululemon as an example. google ads libraryexample of searching lululemon in google ads transparency center Youll notice that if I type in Lululemon a whole bunch of verified advertisers and domains show up. This reflects how the business verified itself with Google.Im interested in ads for the US market so Im going to select the Lululemon.com domain. Lululemon Athletica Canada Inc. manages the US arm of the business. google ads librarysee all ads screenshot Initially only a few ads Laos Phone Number Data show up when you select an advertiser and already we can learn a lot about this Google Ads account. For example we now know that Lululemon is leveraging a variety of assets sitelinks logo business name image and ratings. We can also see that they are advertising a range of product lines for both men and women. By clicking See all ads we can start to see thousands of examples of how Lululemon is advertising on Google right now. google ads librarypreview by country See that photo of a person stretching Thats a Discovery ad so we now know Lululemon is running either Performance .
https://lh7-us.googleusercontent.com/0fxfADErfTb1eU60iO7ah2_WQ666Rcvu0Y-SN2eYXACOA9KO5Qeey_6UHlrEeBXiJ3MzllISC1eOlpX1XXebgodsrMSaBmGrflYjD-zDU3qsavBy5Ufct5LUmHg64rynzOrJOMlOeHYE2mObFb6F9UQ
Max or Demand Gen campaigns. Showing a human in the center of the picture using the product is an effective way to use imagery in Google Ads; this outperforms static ecommercestyle images in Discovery placements via Performance Max and Demand Gen according to Googles internal research. google ads librarygoogle ad transparency center example search screenshot Scrolling down through the active ads we see more examples of Search and Discovery placements including a promotion asset and a Discovery carousel. Next Im curious if Lululemon is leveraging video as part of their Google Ads strategy so I turn on the video filter and voila Every video is there from their current brand campaigns and I can click on any of them to watch for inspiration.
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