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But we believed that the remaining content after theredesign would perform better: search traffic would increase. The focus was onchanges after redesign and SEO work. Thanks to them, the site has become moreuser-friendly and increased visibility in the top 10 search engines. Recipes onthe new site began to bring in more organic traffic. It was this increase thatcompensated for the loss of content. Our hypothesis about an increase intraffic due to changes on the site is confirmed by the dynamics of searchtraffic: we compared how many clicks were generated by 600 recipes on the oldsite and on the new one. Volume increased by 45–50% Review by Vika Paleshko,senior optimizer at IT-Agency We retained the traffic that was on the old sitebecause we drew the client’s team’s attention in time to the fact that we couldlose almost all visitors if we deleted the recipe section.
Typically, marketers, product managers, designers anddevelopers last database are involved in a redesign. The team designs the site so that it convertswell, but may sacrifice pages and sections that do not convert traffic but cancollect it. A similar situation could exist here. On the first call, the teamassessed the section with recipes: the pictures looked unappetizing, theyplanned to remove the function of adding recipes to the site, becausemaintaining this whole story is difficult and expensive. As a result, theyproposed not to move this section, but no one looked at the traffic itcollects. Then we showed the consequences in numbers: at that time, the sitewas seen by 35,000 people a month, and if this section were removed, thetraffic would drop to about 3,000 people.
Moreover, those who are already familiar with the brandwould come. There is no space in the works themselves that were on the project.Any SEO team that, in addition to achieving SEO results, can manage projectsand establish communication with all teams can handle this. They talked abouthow the Legko editors helped make content marketing manageable and transparentfor business IT-Agency , IT-Agency Legcase: helped make content marketingmanageable and transparent The information in the case is current for 2019.Customer Legk is an online interior design service. The company developsoriginal design projects for apartments according to customer preferences andhelps select and purchase decor and furniture.
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