Create engaging posts

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So they created and shared relevant, authentic, and engaging industry content. They secured new leads, showing their efforts were successful. Increase Dwell time Dwell time refers to the amount of time a person spends on a LinkedIn post and whether the user is likely to engage with a post or not. LinkedIn’s algorithm uses it as an important indicator of the type of posts to display in users’s feeds. dwell time graph Source  that increase your dwell time. Combining storytelling techniques with emotional charge works best here. Build Engaged Personal connections.

The LinkedIn algorithm shows posts from personal Job Function Email List connections first. These are the ones you’ve worked with and you recently interacted with. Building a large network and engaging with them is important to your success on the platform. Publishing content is not enough. You need to stay in touch and engage with your audience. Engagement probability LinkedIn first checks your content if it violates any of their spam or community guidelines.



Then it tests how many of your direct contacts interact with your post to see if it’s interesting enough to spread. Not all interactions are equally important. LinkedIn now prefers comments that show real thought, especially from people who work in the same area. Interest relevance The LinkedIn algorithm considers how interested users may be in a certain topic. It also considers which of their connections share the same interests. Understanding the content your target audience resonates with is key to winning at LinkedIn marketing.