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Inbound is a word that has different meanings depending on the industry in which it is used. In the marketing world, inbound marketing is getting a lot of attention. Inbound marketing is marketing that prepares high-quality information on the home page, etc. and "makes customers come" in the same way as creating an environment where foreigners can comfortably spend and attract tourists from abroad to be used by the company called Hubspot in the USA. The book "Inbound Marketing" by the two founders became a bestseller and gained wide recognition.
Why is it inbound marketing now? “But isn't that a pre-existing idea?”I don't think it's new,” some Chinese Singapore Phone Number List people might feel. Of course, the concept of inbound has been around for a long time. For example, one-way television meetings in call centers were classified as outbound operations, and answering customer inquiries were classified as inbound operations. However, there is a big change in the current focus of inbound marketing. As Internet use has become more common, the information behavior of people who "know something" has changed dramatically. People who used to get information through mass media such as television, newspapers and magazines now have to "search first" to find and locate information.
And they even exchange information and even share ratings through social networks and so on. In humans, these changes have progressed gradually and are now well established. The right to choose information has been transferred to the receiver, and the power relationship between the sender (company, etc.) and the receiver (consumer, company customer, etc.) has changed. As a result, companies have had to change their thinking from "how much information is sent" to "how to make the people who need it find information". For inbound marketing. XNUMX. XNUMX. Consumers got the initiative.
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發表於 14:16:17