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Features of Trendfox newsletter Each newsletter is written on behalf of the agency’s co-founder Olga Pavlikova. Inside are not just expert recommendations, but a real story, personal experience or Olga’s observation. The storytelling format reduces the distance with the reader. It seems that such letters resemble personal ones, so you want to read them to the end. Of course, we remember business tasks, so in our newsletters we talk about the agency’s services and add buttons for feedback.
In addition to copyright, we prepare information letters with seo expate bd announcements of events: webinars, trainings, public talks. Who works on email newsletters Mailing lists are created by a content team: a writing editor, a proofreader, a designer, a letter layout designer (also a technical specialist for working with the email service). The editor interviews the company's co-founders, experts and business leaders; thinks over the structure of the letter and writes the text.
The designer helps with the design, and the technical specialist is responsible for the final layout, adaptation for mobile devices and analytics. Mailing rates The average open rate of agency letters is – %, if the topic is triggering, this figure reaches %. According to the Unisender service, this is an excellent result. In , the email newsletter service Unisender analyzed the open rates of billion emails from various business areas.
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