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Brands that don’t have an in-house social media manager struggle with consistency, Marom explained. And even when they post frequently, their posts don’t add up to any kind of strategy. “Reposting anything that came out in the newsletter…. is not a strategy,” they joked. If you don’t have the time to create an ongoing marketing plan and commit to consistency, chances are, your social media channels won’t see much growth or engagement. You want to build a loyal community around your brand. A vibrant community gives brands an edge in today’s economy. Anyone can drop-ship a product, copy a feature from a competitor, or even guarantee two-day shipping — but a social media fandom is hard to copy overnight.
It can be a recipe for customer loyalty. And churn is expensive. But no one follows latestdatabase.com a brand, let alone comments on its posts, if its social media profiles are just reposting corporate blog posts. “When an organization recognizes that social is more than posting content, they can take their program to the next level — engagement, social care, two-way conversations,” Hartmann says. “If you want to build a community, you need to have someone dedicated to it.” “If you want to build a community, you need to have someone dedicated to it.” That person is usually a social media manager.
How to hire a social media manager ASAP Hiring a social media manager is more complicated than throwing together a job description. First, you need to think through business goals, budget, and the nature of the role. For example: do you want a full-time employee, a marketing agency, or a freelancer? Determine KPIs for this role. A social media manager will typically be responsible for a specific set of key performance indicators (KPIs). “So many organizations think, ‘We need a social media presence,’ and they haven't really identified what their goals are, what they're hoping to accomplish, what kind of resources it will actually take to do it well,” Hartmann said.
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