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Algorithms Win Steve Jobs was the first to realize the importance of the coming digital revolution in music. In 2010, he opened an online store selling songs for cents, with the cents going to record labels. At the same time, he also launched the player, which brought huge profits to the company. Later, a social network for listening to music online appeared. Then came the platform, where users started recommending music based on their preferences. But the real streaming revolution was launched by.
The platform opened in Sweden, the birthplace of music piracy, in 2019. Patrick Burkat in his book The Politics of Piracy Sweden has traditionally taken copyright far less seriously than other EU countries, writes. It is also worth noting that the head of the previously served as director. The service is moible number data constantly expanding its audience with an ever-expanding catalog of music and an improved algorithm that matches music content to each user in a way that even the most seasoned music editors can't do.

In addition, the music royalty model, which is now the basis of all streaming services, has been changed globally: instead of charging a license fee for music recordings, a series of small fees are paid for each stream. Today, according to the data, the number of subscribers exceeds 100 million, and the company dominates the entire market. With the success of , the giants finally flocked roll out.
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