Or do you have different agencies that implement

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Do you have one budget pot or several separate ones? As soon as you use strictly separate budgets, we recommend that you use separate AdWords accounts. For example, if your company has several country domains or shops and the AdWords advertising budget should be used strictly separately. SEA campaigns in the search network and display campaigns for you? Even then, separate accounts are the solution. You can link several individual accounts in a management account - this way you can keep track of things across multiple accounts. 3.

What other accounts is your AdWords account linked to? You can link your AdWords Special Data account to many other Google products: Google Analytics, DoubleClick Search, Merchant Center, Search Console, YouTube channels. Basically, we recommend that you: Link your AdWords account with all other existing Google products if possible. For some types of campaigns, linking to another account is even a prerequisite for campaign creation (example: Google Shopping campaigns – linking to the Merchant Center is a prerequisite). Although linking to Google Analytics is not a requirement for AdWords campaigns, it offers you another big advantage.



You can also view Google Analytics KPIs directly in the AdWords account in your campaigns and also values ​​such as the bounce rate or pages per session for individual campaigns analyze. Tip : Also link your AdWords account to Search Console . Then you can use the “Paid and Organic” report directly in your Google AdWords account to measure and compare paid and organic search results. Based on this, you can develop an integrated SEO/SEA strategy if your budget is tight and, for example, decide which generic search terms you want to be particularly present for. 4.