This approach can save you

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Time and money, build more trust, boost customer loyalty, and improve customer relationships and retention. HOW TO CHART A SUCCESSFUL CUSTOMER JOURNEY Devise a Tailored GTM Content Marketing Plan Creating a content marketing plan for your GTM strategy comes next. Determine the best ways to promote your launch, then generate the content to get you there. A few hints include: Incorporate your unique messaging. Personalize your approach. Use storytelling techniques to connect with your target audience.

Examples of content types to consider using include: Blog posts Canada WhatsApp Number Data Videos Social media postings Interactive content eBooks Webinars Demos Free trials Collaborate with Sales and Customer Service Teams Marketing doesn’t work in a vacuum, and with a launch, you want everyone to be on the same page. Collaborate with your sales team, identifying distribution and sales channels. Devise pricing and sales strategies to go along with the launch. A GTM strategy also involves collaboration with your customer support team to ensure an overall good experience for customers.



Outline Marketing Objectives and Track KPIs Establish key performance indicators (KPIs). Monitor these KPIs and adjust your strategy when warranted. Never remain rigid in your approach if your audience is telling you something different. The most common metrics to track include: Customer acquisition costs. ROI of your sales strategy (cost per dollar of sales expense). Conversion rates. Length of sales cycle. Customer lifetime value.