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That said, to facilitate the work of marketers who have started an inbound marketing strategy, HubSpot has created a parallel between the conversion process and what is required by the GDPR . coordinate inbound marketing and gdpr Phase 1. Data collection Transparency The GDPR requires greater transparency on the part of the companies that collect the data (Data Controller) towards the people who become part of their databases. From the point of view of inbound marketing this means that all those companies that attract traffic to their website with the aim of collecting information on users through forms must necessarily explain clearly why they are collecting that data.
How they intend to use them and how long they intend to keep them. At this point, the user must be able to give (or not give) free, informed, voluntary and explicit consent. Data minimization When a company finds itself collecting data through forms to convert them into leads, it is important web designs and development service to remember that the information requested must be adequate, relevant and limited to the purpose for which it is collected. It will no longer be possible to collect information that is useless to the company just because you have the opportunity to do so. If you are already implementing an inbound marketing strategy, you should be familiar with this concept.
The information you request must be in line with the value of what you offer and useful for contact profiling to ensure a personalized purchasing experience. Phase 2. Data storage, processing and management Purposes and limits of use Companies can only use the data they collect for specific, explicit and legitimate purposes. Furthermore, if the company plans to transfer the data collected to other companies, to do so, it must obtain explicit consent from the interested party, even if the transfer of data is necessary to use a requested service or to conclude a purchase.
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